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Legal

Terms of Service

Effective Date: September 23, 2026

Welcome to Veloria. These Terms of Service (“Terms”) govern your access to and use of the Veloria website, and your purchase and use of Veloria products.

By accessing our website, placing an order, purchasing our products, or using our products, you acknowledge that you have read, understood, and agree to be bound by these Terms.

If you do not agree with these Terms, please do not use our website or purchase or use our products.

1. Consumer Use

Veloria products are intended for personal, individual consumer use unless otherwise authorized by Veloria.

Our products must be used only for their intended purpose and in accordance with all instructions, directions, warnings, and precautions provided on the product packaging and website.

Customers are responsible for reading and following all product instructions before use.

2. Safety, Patch Test, and Individual Sensitivity

Your safety is important to us.

Before using Veloria Hair Dye or any new hair-coloring or hair-care product, we strongly recommend performing a patch test according to the instructions provided with the product.

Individual sensitivities and allergic reactions vary from person to person. A person may develop a sensitivity or allergic reaction even if they have previously used hair-coloring products without experiencing a reaction.

To the maximum extent permitted by applicable law, Veloria is not responsible for allergic reactions, individual sensitivities, irritation, discomfort, or other adverse reactions resulting from a customer’s individual sensitivity to an ingredient, failure to perform a recommended patch test, failure to follow product instructions or warnings, improper use, misuse, or use of the product for a purpose other than its intended use.

Customers should discontinue use immediately if they experience irritation, burning, itching, swelling, rash, pain, or other unusual symptoms and should seek appropriate medical attention when necessary.

Customers should not use the product on irritated, damaged, or otherwise compromised skin or scalp.

Hair-coloring products should not be used on the eyebrows or eyelashes unless specifically permitted and legally approved for such use.

Nothing in these Terms excludes or limits any liability or consumer rights that cannot legally be excluded or limited under applicable law.

3. Product Results

Individual results may vary.

Hair-coloring results may depend on many factors, including natural hair color, existing hair color, gray-hair percentage, hair type, hair condition, previous chemical treatments, bleaching, perming, application method, processing time, and other individual factors.

Veloria does not guarantee that every customer will achieve identical color, gray coverage, or other results.

Customers are responsible for determining whether a product is appropriate for their individual hair and scalp condition and for following all product instructions and warnings.

4. Orders and Purchases

When placing an order with Veloria, you agree to provide accurate, current, and complete information necessary to process your order.

Veloria reserves the right to refuse, cancel, or limit an order when reasonably necessary, including in cases involving suspected fraud, unauthorized resale, pricing or product-information errors, inventory limitations, payment problems, or other circumstances permitted by law.

If an order is canceled after payment has been processed, any applicable refund will be issued in accordance with our Return and Refund Policy.

5. Pricing and Product Information

We make reasonable efforts to ensure that product descriptions, pricing, images, and other information on our website are accurate and current.

However, errors or inaccuracies may occasionally occur.

Veloria reserves the right to correct errors, update information, change prices, modify product availability, or correct product descriptions at any time.

Product photographs are provided for illustrative purposes. Actual packaging, labels, colors, or product appearance may vary slightly.

6. Returns and Refunds

All returns, refunds, exchanges, cancellations, and other order-related matters are governed by Veloria’s applicable Return and Refund Policy.

Customers should review the Return and Refund Policy before placing an order.

7. Customer Content and User-Generated Content

If a customer voluntarily submits or shares photographs, videos, images, testimonials, reviews, before-and-after content, or other materials relating to Veloria products (“Customer Content” or “UGC”), the customer grants Veloria permission to use such content for legitimate marketing, advertising, promotional, and brand-related purposes.

This may include use on:

  • The Veloria website
  • Instagram
  • Facebook
  • TikTok
  • YouTube
  • Social media advertisements
  • Online advertisements
  • Email marketing
  • Promotional materials
  • Other Veloria-owned or authorized marketing channels

The customer grants Veloria a non-exclusive, worldwide, royalty-free license to reproduce, display, publish, distribute, edit, crop, format, and otherwise use the Customer Content for the purposes described above.

The customer represents and warrants that:

  1. The customer owns the content or has the legal right to provide and authorize its use;
  2. The content does not knowingly infringe the copyright, privacy rights, publicity rights, trademarks, or other rights of any third party;
  3. The customer has obtained any necessary permission from identifiable individuals appearing in the content when such permission is legally required.

Veloria is not required to use any Customer Content and may choose which content to use.

8. Customer Content Consent

Where applicable, Veloria may provide a separate checkbox or consent mechanism for customers who voluntarily submit Customer Content.

By checking the applicable consent box or otherwise clearly granting permission, the customer confirms that they have read and understood the Customer Content authorization and agree to the permitted uses described above.

A customer’s decision not to provide marketing content does not affect their ability to purchase Veloria products.

9. Fraud, Abuse, and False Representations

Customers may not use Veloria’s website, products, customer-service systems, return policies, promotional programs, or payment systems for fraudulent, deceptive, abusive, or unlawful purposes.

Prohibited conduct includes, but is not limited to:

  • Knowingly submitting false information;
  • Fabricating or materially altering product photographs or videos to create a false impression;
  • Making knowingly false statements regarding product use or product-related injury;
  • Fraudulent refund or chargeback activity;
  • Repeated abuse of return, refund, promotional, or replacement policies;
  • Unauthorized resale or misuse of products;
  • Impersonating another person;
  • Attempting to obtain products, refunds, compensation, or benefits through deception; or
  • Other conduct that violates applicable law.

If Veloria reasonably believes that an order, account, claim, refund request, or other activity involves fraud, abuse, or material misrepresentation, Veloria may take appropriate action permitted by law, including delaying or canceling an order, limiting account activity, investigating the matter, requesting reasonable supporting information, or pursuing available legal remedies.

Nothing in this section prevents a customer from making a good-faith complaint, reporting a legitimate safety concern, exercising a legal right, or communicating with a government agency.

10. Product Complaints and Documentation

To help Veloria investigate product-quality, safety, or customer-service concerns, Veloria may request reasonable information relevant to the reported issue.

Depending on the circumstances, this may include:

  • Order number;
  • Product name;
  • Product lot or batch information;
  • Photographs of the product or packaging;
  • Photographs of the reported issue;
  • Date of purchase;
  • Date and method of product use;
  • Product instructions followed;
  • Other relevant information; and
  • Medical documentation where reasonably necessary and legally permitted.

Customers are encouraged to contact Veloria promptly if they experience a product-related concern.

Veloria may maintain records relating to orders, product batches, customer complaints, refunds, communications, product safety, and other transactions as permitted or required by applicable law.

11. Limitation of Liability

To the maximum extent permitted by applicable law, Veloria, its owners, officers, employees, affiliates, agents, representatives, suppliers, and service providers shall not be liable for indirect, incidental, special, consequential, exemplary, or punitive damages arising from or relating to the purchase, use, misuse, or inability to use our products or website.

To the extent permitted by applicable law, Veloria’s total liability arising from a particular product purchase shall be limited to the amount actually paid by the customer for the product giving rise to the claim, or, at Veloria’s discretion, replacement of the product.

Nothing in these Terms excludes or limits liability that cannot legally be excluded or limited.

12. Website Use

You agree to use the Veloria website only for lawful purposes.

You may not:

  • Interfere with the operation of the website;
  • Attempt unauthorized access to the website or its systems;
  • Introduce malicious software or harmful code;
  • Scrape or reproduce website content without authorization;
  • Misuse website functions;
  • Impersonate another person or entity; or
  • Engage in any unlawful, fraudulent, deceptive, or abusive activity.

13. Intellectual Property

All Veloria trademarks, logos, brand names, product photographs, graphics, text, designs, videos, website content, and other materials are owned by or licensed to Veloria and are protected by applicable intellectual-property laws.

No content from the Veloria website may be copied, reproduced, modified, distributed, sold, or commercially exploited without prior written authorization from Veloria, except as permitted by applicable law.

14. Third-Party Websites and Services

The Veloria website may contain links to third-party websites, platforms, payment processors, social-media services, or other services.

These third parties are independent from Veloria. Veloria is not responsible for the content, policies, security, products, services, or practices of third-party websites or services.

Your use of third-party services is subject to the applicable terms and policies of those third parties.

15. Privacy

Information collected through the Veloria website is handled in accordance with Veloria’s Privacy Policy.

Customers should review the Privacy Policy to understand how personal information is collected, used, stored, and disclosed.

16. Changes to These Terms

Veloria reserves the right to modify, update, or replace these Terms at any time.

Updated Terms become effective when posted on the Veloria website unless otherwise stated.

Your continued use of the website or purchase of products after updated Terms are posted constitutes acceptance of the updated Terms to the extent permitted by law.

17. Governing Law

These Terms shall be governed by applicable laws governing Veloria and the relevant transaction, without regard to conflict-of-law principles, except where applicable law requires otherwise.

Nothing in these Terms is intended to deprive a consumer of rights that cannot legally be waived.

18. Acceptance of Terms

When a customer creates a Veloria Hair account and checks the box agreeing to the Terms of Service, the customer confirms that they have read, understood, and agree to these Terms of Service and applicable Veloria policies.

By checking the box and completing the account creation process, the customer confirms that they:

  1. Have read these Terms;
  2. Understand these Terms;
  3. Agree to be bound by these Terms;
  4. Have had the opportunity to review product instructions and safety warnings;
  5. Understand that individual sensitivities and allergic reactions may occur;
  6. Agree to the applicable Return and Refund Policy; and
  7. Agree to the terms governing their purchase and use of Veloria products.

To the maximum extent permitted by applicable law, the customer agrees to comply with the limitations, procedures, and responsibilities described in these Terms.

Nothing in this acknowledgment requires a customer to waive any legal right that cannot legally be waived.

19. Severability

If any provision of these Terms is determined to be invalid, unlawful, or unenforceable, that provision shall be limited or modified to the minimum extent necessary, and the remaining provisions shall continue in full force and effect to the extent permitted by law.

20. Contact Us

If you have questions about these Terms, our products, or your order, please contact Veloria through the contact information provided on our website.

By using the Veloria website, placing an order, checking the applicable agreement box, or using Veloria products, you acknowledge that you have read, understood, and agreed to these Terms of Service.