New Formula 2025
Gray gone in
10 minutes.
The instant dye shampoo that works right in your shower. No mess, no mixing, no commitments. Just rich, natural-looking color that lasts.
★★★★★
4.9 · 2,400+ reviews
60-day guarantee
Secure payment
Dermatologist tested
Fast shipping
The Process
Simple, Fast, Effective.
1
Wet hair
No pre-mixing required
2
Apply & lather
Leave for 10 minutes
3
Rinse & reveal
Rich, even color
Our Catalog
Find Your Perfect Match.
"The confidence I lost with my gray hair, I found again with Veloria."
Elena R. — Verified User
Community
Loved by Thousands.
★★★★★
"I've tried everything to cover my grays, and this is by far the easiest. It feels just like using regular shampoo and the color is so natural."
ER
Elena R.
Verified Customer
★★★★★
"The 10-minute wait is actually true. I use it once a week and my hair stays vibrant. No more expensive salon visits for me."
MT
Marcus T.
Verified Customer
★★★★★
"Gentle on my scalp and doesn't have that harsh chemical smell. My hair actually feels softer after using it."
SJ
Sarah J.
Verified Customer