New Formula 2025
Gray gone in
10 minutes.
The instant dye shampoo that works right in your shower. No mess, no mixing, no commitments. Just rich, natural-looking color that lasts.
★★★★★
4.9 · 2,400+ reviews
400ml — 60% more
PPD free
Ammonia free
Argan oil & Noni extract
See It In Action
Color, Confidence, Ten Minutes.
Shop Now
Instant Dye Shampoo
Select ShadeBlack
You save $100.02
The Process
Simple, Fast, Effective.
1
Apply
Apply & massage into dry hair
2
Wait 10-20 Minutes
Leave product in your hair for 10-20 minutes
3
Rinse & reveal
Rich, even color
Our Catalog
Find Your Perfect Match.
"The confidence I lost with my gray hair, I found again with Veloria."
Elena R. — Verified User
Community
Loved by Thousands.
★★★★★
"I've tried everything to cover my grays, and this is by far the easiest. It feels just like using regular shampoo and the color is so natural."
ER
Elena R.
Verified Customer
★★★★★
"The 10-minute wait is actually true. I use it once a week and my hair stays vibrant. No more expensive salon visits for me."
MT
Marcus T.
Verified Customer
★★★★★
"Gentle on my scalp and doesn't have that harsh chemical smell. My hair actually feels softer after using it."
SJ
Sarah J.
Verified Customer